Social Media Management- An Edge to a Growing Future

 

Newspapers, billboards, radio, television, and now, the internet- throughout the years, advertising has evolved from a paper-based platform to a technological one. Nevertheless, each platform has its own advantages and disadvantages in marketing a specific product or brand. In properly using of each platform, the brand can definitely acquire, grow, or retain its customer base.

As with the trend today, a very important platform in marketing and advertising is the use of social media. This is a low-cost style of marketing that uses the rapid pace of internet for word-of-mouth advertisements. Best used by small and middle sized businesses, the proper use of this platform can allow people to recognize the brand, to share the brand, and to keep using the brand.

Using sites like Facebook and Twitter, companies can create brand recognition by creating well-written posts that can capture the consumers’ attention. More than that, their consumers who saw this post can immediately share catchphrase or image to their friends, thus expanding the number of people who would recognize the brand. Aside from that, by properly using this platform, these companies can directly interact with consumers as they receive feedback from their consumers. Taking it one step further, they can also respond to the consumer to address their concerns and show gratitude for positive comments, and thus, retaining these consumers.

Adding to these benefits, this style comes with a low price of zero. All a company has to do is create an account by registering to a social media site. This low cost would allow these small and medium enterprises to focus more on using their budgets to execute their operational plan and create more value.

However, social media management is not an easy task. It is best to assign a dedicated personnel who specializes on managing different accounts; in which, he or she would act as the public relations officer to ensure that what is being portrayed about the product or brand is in line with what the company aims. Oftentimes, the fast pace of this mode of marketing requires dedicated people to troubleshoot and answer queries of the consumers within a limited amount of time; because just as it creates good word-of-mouth advertising, consumers can also post negative comments. More importantly, the alignment of whatever is being communicated online to the overall marketing strategy is maintained.

Nevertheless, the effort in properly managing a company’s strategy in social media is definitely worth it. By tapping into the vast potential of this aspect of maketing, being quickly recognized by the consumers at low costs certainly provides small and medium sized businesses an edge.

How to Write a Blog


One of the biggest mistakes many web owners make, which ends up undermining their internet marketing efforts, is failing to maintain an active blog on their website. Search engines are always looking for web pages with content that is regularly updated. One of the ways to ensure your website has fresh and engaging content is by working on your blog. Great blogs attract massive internet search traffic. If people are finding useful and engaging content on your web pages, they will want to visit your website and get to know more about your brand.

Blogging not only helps you to enhance search engine rankings but also build trust online. If you are able to post content that is truthful, consistent and helpful, people who were earlier skeptical will begin showing interest in your brand. Blogging opens a lot of doors for companies to get a hold of faithful followers. Remember that these are the same people who will introduce your brand to others.

A personal blog can also help you to build your brand. If you want to be seen as an expert in a certain field then you can focus on giving people the best information that they are not able to find elsewhere. Work on educating yourself regarding your chosen field and then write trendy articles that are going to garner a lot of attention online.

Blogging is a cost effective internet marketing tool that doesn’t demand a huge budget. You can start blogging on WordPress which is free of charge. With time, you can invest in paid blogging and be able to benefit from some great features. Remember though that you may not gain from blogging if you are yet to learn how to come up with the right content for your audience. For this reason, learn about blogging before you get started on WordPress. Integrated Marketing Solutions can help you with all your SEO and Blogging visit www.integratedmarketingtx.com for more information.

How does SEO help my business?

How does it feel when you search for something online and the first results contain all the information you were looking for? It feels great because the search engine has saved you so much time by quickly offering information that is relevant to your search. Well, this is the feeling that search engines want to give web users in all their searches. Quality SEO helps your web pages to obtain high search engine rankings.

Search Engine Optimization will help your business to boost its reputation. Websites obtain a high ranking when they are considered an authority in their respective industries. By gaining this authority, you will be building your reputation among customers, stakeholders, suppliers and other parties online.

SEO can also help you to easily penetrate a new market segment or geographical area. For instance, if you are planning on introducing your products to a new region, you can optimize your web pages for local searches. Whenever customers within that locality are searching for products which are now offered by your company, your website will be among the first ones to appear on those popular searches. This will quickly boost your presence in that region.

Through Search Engine Optimization, your business will create strong relationships with customers online. If you use strategies like blogging and social media posting, you will create an avenue where you can easily interact with customers and prospects. You can learn great ideas to improve your products and some of the issues that need to be addressed regarding your brand.

To conclude, SEO in Dallas, TX helps to create public awareness and improve revenue for the business. When you have a top search engine ranking, you will receive many web visitors on a daily basis. Most of these web visitors will become loyal customers if you utilize the right marketing strategies. Quality Search Engine Optimization will take your business places.

It all starts with your website


The Internet has made it a lot easier for businesses to reach their customer nowadays. With more than 2 billion users surfing the web, it’s no wonder why companies, whether big or small, recognize the importance of having their presence felt online. Company websites have the capability of efficiently increasing customer awareness of their product or service, consequently increasing sales and profit. But what some businesses fail to realize however is the importance of website design. How many times have you come across a boring-looking website? Or one that’s annoyingly disorganized? Did it make you want to buy their product or avail of their service? Absolutely not. The only urge you probably got was to exit the window.

If you are a business, you should recognize the need of online customers for an efficient website design. It is important that you run a custom website that is original and creative, easy to navigate, and one that strongly represents your business. Here are a few reasons why:

1. Your customers want to look at something beautiful.

An original and creative custom website design will appeal to your potential customer’s eyes, letting him stay long enough on your web page to actually buy something. Online users will most likely be drawn towards a website design that is attractive and innovative because it gives them a sense of professionalism.

2. Your customers get irritated when they’re not in control.

The generation today is all about getting things done fast. And navigating around a website design where you can’t even find the home button will exasperate any user that is visiting. It is important to factor into the website design the ease of navigation if you want your potential customer to hit that “Add to Cart” button (and don’t forget to make sure that the button can be easily seen)

3. Your customers need a reason why they should pick your product over the hundreds of others available online.

It’s not just about the look and feel – it’s also about content. Let your users know what your product or service is all about. The website design should represent all the best features of what you have to offer. Customers nowadays can be very discriminating, and having a website design that is insightful, professional, and powerful might just give you that edge over your competition and make your potential buyer, without reluctance, choose you over the others.

Your website can help your business reach a lot more people than you could ever imagine. The Internet is full of potential customers, and it’s up to you how you want your website design to be the top sales man of your company.

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