How do I rank on Google? Integrated Marketing Solutions

It’s clear now that a top ranking on Google would mean more profits for your internet marketing business. However, many businesses are still struggling to get to this top ranking and consequently to generate high profits on the web. Well, ranking on Google is never easy because there are no clear rules showing how to get there within the blink of an eye. Experts have come up with some factors that may affect your ranking on Google.

First on the list is the content on your site. Do not expect a top ranking on Google if you have low quality and duplicated content that is not keyword optimized. Keyword research is a very critical aspect of content writing. Without proper keyword research, the content on your site may not rank high because it does not contain the right keywords.

Secondly, high quality links will always get you a top ranking on Google. It is for a fact that this search engine is looking for sites that have the right reputation online in order to award that top ranking. If you link to other reputable sites on the web that have a high ranking, you will improve your ranking too. However, many people are concentrating on the volume of links which is why they end ranking low after linking to low quality sites.

You also need to invest in social media because it is a huge part of online marketing. People from all over the world are using social media pages to interact, share information and get fun ways to learn more about the businesses they love. In fact, if you are able to build a good following on social media platforms, you will see an improvement in organic traffic.

It’s also important to always know what your competitors are doing. If you are in online marketing business then get to know what other marketers are doing and why their pages are ranking top on Google. Do some thorough research on your competitors because you will always get something new that you have not been doing, which may end up impacting on your business positively.

Lastly, practice guest blogging so that you can get high quality links from credible sites within your niche. At the end of the day, you need a good network in order to boost your ranking. Concentrate on topics which are related to your niche area and you will receive organic traffic for your internet marketing business.

SEO Service | SEO Company | Local SEO Dallas TX

What is Local SEO? 

Local SEO is optimizing businesses website so they can be found in the major search engines, we provide SEO services to all local small to mid size businesses who are looking to get found on the first page of Google, Yahoo & Bing. These days we don’t know where all our clients are looking, but we do know that they are looking online when looking to make a purchase. By adding search engine optimization to your marketing plan, you are ensuring your business to be found online. It takes a lot of work to get your website found in the search engines, and Integrated Marketing Solutions has the tools to ensure your presence through online marketing and SEO Services.

We also understand that there is businesses out there that have taken your money, and given you zero results for SEO services. IMS wants to be the local SEO Company that you choice, based off our reputation, client testimonials, and the amazing results that our current clients are receiving. IMS manages the entire process, from the keyword optimization, link building. blogging, and on page content. This entire process makes the search engines recognize your website, so that we can make you an option online.

When deciding which SEO company to go with, you need to ask a few questions; what are the steps they take to get your website ranking, do they have references, what is their rating with the BBB, show results that other clients are receiving, and what are the contract terms for their SEO services. Don’t get bullied around by large companies that over promise and under deliver. IMS is here to assist you, give us a call and we are happy to discuss your online marketing plan, and show you how you can get the results your looking for.

What Does SEO Mean | Dallas | Integrated Marketing Solutions

SEO is no longer a new term for most people with vested interest on the web. SEO stands for search engine optimization. As the name suggests, SEO is a process of optimizing websites for search engines. In simpler terms, SEO services help businesses to have a better online presence by making their web pages appear first on search engine results whenever a user searches for anything that is related to that particular site.

In search engine optimization, there are numerous processes that are used but they are all basically based on the concept of keywords. These keywords are simply words or phrases that people may use when searching for something on the web like a product or service that your business has to offer. For instance, if someone in LA is looking for a dentist then they might type the word dentist in LA on the search box. The phrase ’dentist in LA’ can be considered a keyword or key phrase.

Let’s say that you are a dentist in LA and you want this customer to get to your site first, because chances are that the web pages which will appear on the first search results are likely to be considered by this client. In order for you to have a high chance of luring this client to your site (which offers dental services), you must ensure that it appears top on the search results. This is where SEO comes in.

SEO utilizes off page optimization and on-page optimization techniques to boost a site’s ranking. On-page optimization techniques involve things done on your own web pages to make them have a better ranking. For instance, changing your content and making it unique, fresh and keyword-optimized, can help boost ranking. Improving your site loading speed and including the right keywords on your Meta tags will also boost rankings. All these are on-page techniques.

On the other hand, off-page techniques are performed away from your site but they will help in boosting your site rankings. How does this work? Well, search engines like Google will consider your site’s reputation when ranking it. One way to build a good reputation on the web is by linking to other reputable sites within your industry. This is where link building comes in. Link building is an off-page optimization technique where you will have to link to other sites within your industry. This can be done by investing in SEO services like guest blogging, directory submissions and other off-page techniques.

5 Things you need to know about Social Media

Every business, small or large, needs to take advantage of social networking platforms and market their products. Social media is very powerful at this day and age. You cannot afford to lack a social media presence for your business or brand. In case you are yet to socially market your brand, below are some 5 critical pointers to help you get started.

1.  Identify the platform that is right for your target market

You need to start simple by building a page for your business on that social platform. As soon as you do this, take time to identify the user behaviors. What kind of tone do they use when posting and what posts get the most feedback? Are you able to find your target customers on that platform? There are too many social platforms so instead of building multiple pages at a go, try working on them one by one and eliminate the ones which do not work for your target market.

2. Find out what your competitors are up to on social media

It’s always a great idea to learn from your competition, especially the ones who are succeeding in social platforms. Check out their profiles and posts. Concentrate on businesses which are within your industry. You can get some ideas and inspiration on the approach to use on your own page.

3. Work on building a great following

It is not easy to keep your audience interested in every post but it is possible. Many brands, which have succeeded in social platforms, have managed to engage their fans all through. You can do this through proper social media management. Do not turn away your audience with promotional content all the time. Use some fun content on your posts every other time.

4. The golden rule in SMM for businesses

According to the golden rule, 80% of your posts should be used for informative purposes whereas only 20% should be used for promotional purposes. This means that you should always use nice videos, images and blog posts to give your audience fresh and informative information which is industry related. You can use a sales pitch only once in a while.

5. Have clearly defined goals

Know what you want to achieve once you invest in SMM. Do you want the social page to help you interact with your audience better or drive more traffic to your website? Understanding your goals will help you in social media management.

How do I Get Ranked on Google?

It’s clear now that a top ranking on Google would mean more profits for your internet marketing business. However, many businesses are still struggling to get to this top ranking and consequently to generate high profits on the web. Well, ranking on Google is never easy because there are no clear rules showing how to get there within the blink of an eye. Experts have come up with some factors that may affect your ranking on Google.

First on the list is the content on your site. Do not expect a top ranking on Google if you have low quality and duplicated content that is not keyword optimized. Keyword research is a very critical aspect of content writing. Without proper keyword research, the content on your site may not rank high because it does not contain the right keywords.

Secondly, high quality links will always get you a top ranking on Google. It is for a fact that this search engine is looking for sites that have the right reputation online in order to award that top ranking. If you link to other reputable sites on the web that have a high ranking, you will improve your ranking too. However, many people are concentrating on the volume of links which is why they end ranking low after linking to low quality sites.

You also need to invest in social media because it is a huge part of online marketing. People from all over the world are using social media pages to interact, share information and get fun ways to learn more about the businesses they love. In fact, if you are able to build a good following on social media platforms, you will see an improvement in organic traffic.

It’s also important to always know what your competitors are doing. If you are in online marketing business then get to know what other marketers are doing and why their pages are ranking top on Google. Do some thorough research on your competitors because you will always get something new that you have not been doing, which may end up impacting on your business positively.

Lastly, practice guest blogging so that you can get high quality links from credible sites within your niche. At the end of the day, you need a good network in order to boost your ranking. Concentrate on topics which are related to your niche area and you will receive organic traffic for your internet marketing business.

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