Social Media Management- An Edge to a Growing Future


Newspapers, billboards, radio, television, and now, the internet- throughout the years, advertising has evolved from a paper-based platform to a technological one. Nevertheless, each platform has its own advantages and disadvantages in marketing a specific product or brand. In properly using of each platform, the brand can definitely acquire, grow, or retain its customer base.

As with the trend today, a very important platform in marketing and advertising is the use of social media. This is a low-cost style of marketing that uses the rapid pace of internet for word-of-mouth advertisements. Best used by small and middle sized businesses, the proper use of this platform can allow people to recognize the brand, to share the brand, and to keep using the brand.

Using sites like Facebook and Twitter, companies can create brand recognition by creating well-written posts that can capture the consumers’ attention. More than that, their consumers who saw this post can immediately share catchphrase or image to their friends, thus expanding the number of people who would recognize the brand. Aside from that, by properly using this platform, these companies can directly interact with consumers as they receive feedback from their consumers. Taking it one step further, they can also respond to the consumer to address their concerns and show gratitude for positive comments, and thus, retaining these consumers.

Adding to these benefits, this style comes with a low price of zero. All a company has to do is create an account by registering to a social media site. This low cost would allow these small and medium enterprises to focus more on using their budgets to execute their operational plan and create more value.

However, social media management is not an easy task. It is best to assign a dedicated personnel who specializes on managing different accounts; in which, he or she would act as the public relations officer to ensure that what is being portrayed about the product or brand is in line with what the company aims. Oftentimes, the fast pace of this mode of marketing requires dedicated people to troubleshoot and answer queries of the consumers within a limited amount of time; because just as it creates good word-of-mouth advertising, consumers can also post negative comments. More importantly, the alignment of whatever is being communicated online to the overall marketing strategy is maintained.

Nevertheless, the effort in properly managing a company’s strategy in social media is definitely worth it. By tapping into the vast potential of this aspect of maketing, being quickly recognized by the consumers at low costs certainly provides small and medium sized businesses an edge.

Benefits of Social Media

Benefits of Social Media for Your Business

Social media has changed the way businesses market their products and services. More and more businesses are using social networks to reach their customers, and know exactly how to sell their products and services to their target markets.

How Social Networking Sites Can Change Your Business

One of the most potent sites used by social network managers is Google+. This social networking site has taken the place of Google Places when it comes to connecting with your target market. Google Plus not only pinpoints your business address online, it also indexes your business, allows you to link to relevant sites, and connect with your target market through post comments, videos, and other tools you can install and use.

Using social networking sites make it easier for you to respond to the needs and wants of your customer base. You can upload videos, send messages, send tweets, post updates, and share photos using the account you created on Google Plus.

What are the benefits of creating an account in Google+?

Social networking site such as Google Plus created a new avenue for businesses to reach their target market directly. You no longer have to incur additional expenses just to find your target market with the help of social networking site such as Google Plus. Here are some ways you can use Google Plus to your advantage:

  1. Once you have created the Google Plus account for your business, you can start branding. Use your company logo and tag line on your profile. Branding your page helps you distinguish your products and services from your competitors.
  2. Your Google Plus page can serve as your direct connection to your target market. With the many interactive tools that Google Plus offers, you can easily talk with your customers about the products and services that you offer. You can also find out more about your customers, and deliver better products and services with your customer’s input.
  3. You can also connect your blog, your Google+ account, and your other social networking sites to each other. Connecting your social pages to each other makes it easier to update and manage. By connecting your social networking pages with your Google Plus account, you will also boost your site’s page rank because of the interconnected links.

These are the top three benefits of using Google Plus for your business. There are other benefits of using a Google Plus page for your website.