How do I rank on Google? Integrated Marketing Solutions

It’s clear now that a top ranking on Google would mean more profits for your internet marketing business. However, many businesses are still struggling to get to this top ranking and consequently to generate high profits on the web. Well, ranking on Google is never easy because there are no clear rules showing how to get there within the blink of an eye. Experts have come up with some factors that may affect your ranking on Google.

First on the list is the content on your site. Do not expect a top ranking on Google if you have low quality and duplicated content that is not keyword optimized. Keyword research is a very critical aspect of content writing. Without proper keyword research, the content on your site may not rank high because it does not contain the right keywords.

Secondly, high quality links will always get you a top ranking on Google. It is for a fact that this search engine is looking for sites that have the right reputation online in order to award that top ranking. If you link to other reputable sites on the web that have a high ranking, you will improve your ranking too. However, many people are concentrating on the volume of links which is why they end ranking low after linking to low quality sites.

You also need to invest in social media because it is a huge part of online marketing. People from all over the world are using social media pages to interact, share information and get fun ways to learn more about the businesses they love. In fact, if you are able to build a good following on social media platforms, you will see an improvement in organic traffic.

It’s also important to always know what your competitors are doing. If you are in online marketing business then get to know what other marketers are doing and why their pages are ranking top on Google. Do some thorough research on your competitors because you will always get something new that you have not been doing, which may end up impacting on your business positively.

Lastly, practice guest blogging so that you can get high quality links from credible sites within your niche. At the end of the day, you need a good network in order to boost your ranking. Concentrate on topics which are related to your niche area and you will receive organic traffic for your internet marketing business.

Social Media Management- An Edge to a Growing Future

 

Newspapers, billboards, radio, television, and now, the internet- throughout the years, advertising has evolved from a paper-based platform to a technological one. Nevertheless, each platform has its own advantages and disadvantages in marketing a specific product or brand. In properly using of each platform, the brand can definitely acquire, grow, or retain its customer base.

As with the trend today, a very important platform in marketing and advertising is the use of social media. This is a low-cost style of marketing that uses the rapid pace of internet for word-of-mouth advertisements. Best used by small and middle sized businesses, the proper use of this platform can allow people to recognize the brand, to share the brand, and to keep using the brand.

Using sites like Facebook and Twitter, companies can create brand recognition by creating well-written posts that can capture the consumers’ attention. More than that, their consumers who saw this post can immediately share catchphrase or image to their friends, thus expanding the number of people who would recognize the brand. Aside from that, by properly using this platform, these companies can directly interact with consumers as they receive feedback from their consumers. Taking it one step further, they can also respond to the consumer to address their concerns and show gratitude for positive comments, and thus, retaining these consumers.

Adding to these benefits, this style comes with a low price of zero. All a company has to do is create an account by registering to a social media site. This low cost would allow these small and medium enterprises to focus more on using their budgets to execute their operational plan and create more value.

However, social media management is not an easy task. It is best to assign a dedicated personnel who specializes on managing different accounts; in which, he or she would act as the public relations officer to ensure that what is being portrayed about the product or brand is in line with what the company aims. Oftentimes, the fast pace of this mode of marketing requires dedicated people to troubleshoot and answer queries of the consumers within a limited amount of time; because just as it creates good word-of-mouth advertising, consumers can also post negative comments. More importantly, the alignment of whatever is being communicated online to the overall marketing strategy is maintained.

Nevertheless, the effort in properly managing a company’s strategy in social media is definitely worth it. By tapping into the vast potential of this aspect of maketing, being quickly recognized by the consumers at low costs certainly provides small and medium sized businesses an edge.

Benefits of Social Media

Benefits of Social Media for Your Business

Social media has changed the way businesses market their products and services. More and more businesses are using social networks to reach their customers, and know exactly how to sell their products and services to their target markets.

How Social Networking Sites Can Change Your Business

One of the most potent sites used by social network managers is Google+. This social networking site has taken the place of Google Places when it comes to connecting with your target market. Google Plus not only pinpoints your business address online, it also indexes your business, allows you to link to relevant sites, and connect with your target market through post comments, videos, and other tools you can install and use.

Using social networking sites make it easier for you to respond to the needs and wants of your customer base. You can upload videos, send messages, send tweets, post updates, and share photos using the account you created on Google Plus.

What are the benefits of creating an account in Google+?

Social networking site such as Google Plus created a new avenue for businesses to reach their target market directly. You no longer have to incur additional expenses just to find your target market with the help of social networking site such as Google Plus. Here are some ways you can use Google Plus to your advantage:

  1. Once you have created the Google Plus account for your business, you can start branding. Use your company logo and tag line on your profile. Branding your page helps you distinguish your products and services from your competitors.
  2. Your Google Plus page can serve as your direct connection to your target market. With the many interactive tools that Google Plus offers, you can easily talk with your customers about the products and services that you offer. You can also find out more about your customers, and deliver better products and services with your customer’s input.
  3. You can also connect your blog, your Google+ account, and your other social networking sites to each other. Connecting your social pages to each other makes it easier to update and manage. By connecting your social networking pages with your Google Plus account, you will also boost your site’s page rank because of the interconnected links.

These are the top three benefits of using Google Plus for your business. There are other benefits of using a Google Plus page for your website.

\